EA Series – Episode 29: How Executives are using Social Media

According to The Society for New Communication Research (SFNCR), 92 percent of executives are users of LinkedIn, 51 percent are on Facebook, and 41 percent are on Twitter because these tools are “a great way to keep track of peers and colleagues.” Even more interesting is that 76 percent of executives check these social sites at least once per day. This demonstrates that busy executives want to keep up with their staff, but simply don’t have time for in-person meetings, calls, and other time-consuming activities. Using social media helps executives stay on top of what their teams are doing, giving them a convenient snapshot of their company happenings and work without having to learn about them around the conference table. (http://blog.socialcast.com/how-executives-are-using-social-media/)



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